FitLab powers experiences that inspire you to move

The first platform to connect every aspect of your fitness lifestyle, bringing immersive experiences to life whenever, wherever, and however you train.

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Studios, events and on-demand

Train together in the next generation of boutique fitness studios.

Train together in the next generation of boutique fitness studios.
Nike Studios
Challenge yourself with competitions, races, and events that put your training to the test.
Ragnar

Challenge yourself with competitions, races, and events that put your training to the test.

Test, track, and transform on the go.

FitLab digital apps

Developed in partnership with iconic athletes who fuel your active lifestyle.

Gabby Reece & Laird Hamilton
Beach volleyball legend and big-wave surfing pioneer.

Gabby Reece & Laird Hamilton

Beach volleyball legend and big-wave surfing pioneer.

Jack Robinson

Jack Robinson

2x Surfer of the Year and Olympic medalist

Michelle Lewin
Two-time NPC champion and international cover model.

Michelle Lewin

Two-time NPC champion and international cover model.

“Fitlab has built an amazing portfolio of top tier brands and I'm a huge fan of the team. I can't wait to see what's next for them.”

– Anthony Vennare, Fitt Insider

As seen on

ESPN logoThe Wall Street JournalForbes logoMen's HealthThe New YorkerLos Angeles TimesESPN logoThe Wall Street JournalForbes logoMen's HealthThe New YorkerLos Angeles Times
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FitLab Brands & Partners

Assault Fitness

Founded in 2004, Assault Fitness designs, manufactures, and supplies the products that fitness enthusiasts around the world love to hate — the AssaultBike, AssaultRower and AssaultRunner.

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Assault Fitness

Electric

Premier action sports & training brand providing Style that Performs.

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Electric

Fitplan

Train with the best athletes and coaches on the planet-at the gym, at home or anywhere life takes you.

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Fitplan

Mile High Run Club

Become the runner you were born to be. Treadmill-based interval and strength training classes in a lights-flashing, music-bumping, "we're in this together" environment.

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Mile High Run Club

Nike Studios

Group fitness classes featuring fun and challenging workouts led by Nike Trainers that meet your evolving needs.

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Nike Studios

Racked

Racked is the first boutique gym of its kind with weightlifting classes that develop strong and aesthetic physiques for people of all experience levels. Racked combines proven bodybuilding techniques with the unmatched energy and inspiration of a group training environment, leaving you with the most effective workout you’ve ever had.

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Racked Studio

Ragnar

Epic adventures and human connection. Trail, road and relay races through the most beautiful courses imaginable. Find your Wild.

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Ragnar

RPM Training

Makers of high quality, innovative fitness equipment and apparel. RPM was born out of the idea that legit, purposeful functional training is the foundation for a truly full and adventurous life.

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RPM Training

Sanctuary Fitness

Sanctuary Fitness provides a place where anyone and everyone can find "Peace Through Perspiration." Our HIIT style classes blend strength and cardio training for a world-class workout no matter where you are in your fitness journey. Our trainers strive to challenge you physically and connect with you mentally + spiritually to help you break boundaries and reach your personal goals.

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Sanctuary Fitness

XPT | Extreme Performance Training

The world's most advanced performance training. Founded by Laird Hamilton & Gabby Reece, XPT's Breath. Move. Recover. system drives elite performance across all aspects of life.

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XPT | Extreme Performance Training

Y7 Studio

Sweat dripping, beat bumping, candlelit yoga. WeFlowHard®

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Y7 Studios

Yoga Vida

Real Yoga for real people. Yoga Vida makes yoga accessible and inclusive - without judgement, pressure or demands and provides a physically sound and sustainable yoga practice as an entry point to a calm, steady and undisturbed mind.

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Yoga Vida

Media Relations

02 . 27 . 2024

Scoop: FitLab Acquires Assault Fitness, RPM Training

09 . 11 . 2023

Fitlab and Gosaga to bring 250 fitness studios to east coast

08 . 18 . 2023

Nike is Launching Nike Training Studio in the City of West Hollywood

08 . 09 . 2023

What Opportunities Await as Nike Enters the Fitness Studio Space?

08 . 02 . 2023

Nike plans ‘network’ of boutique fitness studios

08 . 01 . 2023

Scoop: Nike’s Launching Group Fitness Studios

01 . 14 . 2022

FitLab Raises Growth Capital, Announces Acquisitions of Electric, Fitplan and Ragnar, as it Defines the Future of Hybrid Fitness

01 . 14 . 2022

Barbell Shrugged #161:How To Scale Up - Or Sit Tight- With Mike Melby

01 . 26 . 2021

FITT INSIDER #67: Brian Kirkbride,Co-founder & Co-CEO of FitLab